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Van Holten’s story began in 1898 in Milwaukee, WI, when Dutch immigrant Jerry G. Van Holten’s dream of owning his own business became a reality. He opened business as a vinegar distributor and soon added sauerkraut and pickle products to the company’s offerings. In 1939, Van Holten’s developed the original Pickle-In-A-Pouch. This product concept of individually wrapped pickles was way ahead of its time and continues to be the cornerstone of Van Holten’s business.